Privacy

Matters is designed to help you reflect on different areas of your life.

Your personal entries are private.

We do not analyze or use them for tracking or profiling.

To provide the app, we store:

• •your email address (from Sign in with Apple)
• •your reflections and inputs
• •optional name (used only for personalization)

Your content is stored securely on our servers.

We do not:

• •read your personal entries
• •analyze your content
• •use your content for advertising
• •share your content with third parties

Your reflections are yours.

We collect limited, anonymized usage data to improve the app.

This includes:

• •app usage (e.g. feature interactions)
• •technical events (e.g. crashes)

We use:

• •CleverTap (analytics and notifications)

This data never includes your personal reflections.

Subscriptions are handled by:

• •RevenueCat
• •Apple

We do not store payment information ourselves.

Our website uses:

• •Google Analytics (GA4)

This helps us understand general website usage.

We do not sell or share your personal data.

We only work with trusted service providers required to operate the app:

• •analytics
• •infrastructure
• •payments

You can request:

• •access to your data
• •deletion of your account and data

Contact: support@thisappmatters.com

We take appropriate measures to protect your data.

We may update this policy if needed.